Website Privacy Notice
Website Privacy Notice
This website is operated by Strider Europe B.V., Dr. Willem Dreesweg 2, 1st Fl. South Wing, 1185 VB Amstelveen, The Netherlands (“we”). This notice provides you with information on how we, as the data controller, will process your personal data in connection with this website.
- Your personal data
In the course of your visit to this website, we will collect the following information:
- the pages visited on our website (URL);
- date and time of your visit of this website;
- your IP address;
- name and version of your web browser;
- the website (URL) you have visited before you accessed this website; and
- certain cookies (see point 2 below).
In the course of the use of our webshop or other functions (e.g., contact form, application form, registration form) we also process the information that you provide us with the requested information.
There is no obligation to provide the data that we ask you for when filling out the contact form. However, if you do not provide your personal data, you will not be able to contact us in this way.
We do not use any automated individual decision making that would produce legal effects for you or similarly significantly affect you.
This website uses so-called cookies. A cookie is a small file that may be installed on your computer when you visit a website. Cookies are generally used to provide site visitors with additional functionality within the site. They may for example be created to keep track of your visit and support your navigation of the website, help you resume where you left off and/or remember your preferences and settings when you visit the website again. Cookies cannot access, read or modify any other data on your computer.
Most of the cookies used on this website are so-called session cookies. They are automatically deleted once you leave the website. On the other hand, persistent cookies remain on your computer until you delete them in your browser. We use persistent cookies to recognize you when you visit this website the next time.
If you want to control the cookies installed on your computer, you can modify your browser settings so that it notifies you when a website wants to install a cookie or you can block cookies altogether. You can also delete cookies that have already been installed on your computer. Refer to the ‘Help’ function within your browser for more information on how to do these things.
Please note, however, that disabling cookies might affect your online experience and/or prevent you from taking full advantage of our website.
- Google Analytics and Google Ads
This website uses Google Analytics, a web analytics service and Google Ads, an online promotional program provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics and Google Ads use “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. We process your data on the basis of our prevailing legitimate interest to cost-efficiently generate easy to use website access statistics and optimize our web offerings and advertising (Article 6(1)(f) General Data Protection Regulation).
The information generated by the cookie about your use of the website (including your IP address and the URLs of the accessed pages) will be transmitted to and stored by Google on servers in the United States. We do not store any of your personal data collected in connection with Google Analytics and Google Ads.
This website uses an IP anonymization feature provided by Google Analytics. Your IP address will therefore be truncated/anonymized by Google as soon as it receives it. On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to us. Google will not associate your IP address with any other data held by Google.
You can prevent Google’s collection and use of your data via Google Analytics by downloading and installing the browser plug-in available here.
You can also refuse the use of Google Analytics on this website by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website:
Disable Google Analytics
- Facebook Pixel
We also use the Facebook Pixel by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94394, USA (“Facebook”) on our website. We may thus track user activities after your clicking on a Facebook advert forwarding users to our website. This procedure serves to track the effectiveness of Facebook adverts for statistical and market research purpose and may be used to optimize future advertising for you.
All collected data remains anonymous to us; we thus cannot infer a user’s identity based on it. However, Facebook will store and process data, which enables a connection to your user profile, and will enable Facebook to use the data for advertising purposes according to the Facebook privacy guideline, which can be found here . This may enable Facebook and its partners to place adverts within and beyond Facebook.
Furthermore, a cookie may be stored on your computer for that purpose.
- Bing Ads
This website also uses Bing Ads by Microsoft Online, Inc., 6100 Neil Road, Reno, NV 89511, USA (“Microsoft”). Microsoft may collect data through anonymous Bing cookies stored on your computer, which report on actions taken on advertisers’ websites. The data collected is used to report back to advertisers on campaign performance (e.g. conversion activities) and on engagement metrics (e.g. bounce rates, visits, duration per visit). More information about Microsoft’s data collection and privacy practices are available here.
- Purposes for which we process your data
We will process your personal data set out under point 1 above for the following purposes:
- to make this website and its services available to you and to further optimize and develop this website;
- to answer your requests;
- to create usage statistics;
- to be able to recognize, prevent and investigate attacks of this website;
- to offer our goods and services;
- to process your order;
- to make customer satisfaction statistics;
- to provide you with goods and services;
- to give you the possibility to rate our products;
- to provide additional services on our website (e.g., contact form, application form, review board, etc.); and
- to manage (potential) warranty claims through the online registration of bikes.
- Legal basis of the processing
We process your personal data on the basis of our prevailing legitimate interest according to Article 6(1)(f) General Data Protection Regulation (“GDPR”) to achieve the purposes set out in point 4 above. We may also process your personal data on the basis of the necessity for the performance of the agreement we have concluded with you or to take steps at your request prior to entering into such an agreement (Article 6(1)(b) GDPR) or to comply with our legal obligations (Article 6(1)(c) GDPR).
In some cases we may ask you in a separate process to provide your consent (Article 6(1)(a) GDPR).
- Transfer of your personal data
For the purposes set out above, we may transfer your personal data to the following recipients:
- online marketplaces that we use;
- IT and ERP service providers that we use;
- distributors, logistics companies and postal service providers that we use (e.g. DL Freight Management (Rotterdam) B.V., PointBid Logistics Systems Limited);
- PR and advertising agencies that we use (e.g. Smith Communicatie, MintTwist Limited);
- payment service providers that we use;
- accounting services providers that we use (e.g. Grant Thornton Accountants en Adviseurs B.V.); and
- management services providers that we use (e.g. Molade Trust Management B.V.).
Some of the recipients referred to above are located in or process personal data outside of your country. The level of data protection in another country may not be equivalent to that in your country. However, we only transfer your personal data to countries where the EU Commission has decided that they have an adequate level of data protection or we take measures to ensure that all recipients provide an adequate level of data protection. We do this for example by entering into appropriate data transfer agreements based on Standard Contractual Clauses (2010/87/EC and/or 2004/915/EC). Such agreements are accessible upon request from GDPR-EU@striderbikes.com.
- Retention periods
We will retain your automatically collected data for a period of three months, in general. We will only retain your data for a longer period to the extent that this is necessary to investigate attacks of our website. We will retain the data we are collecting in the context of a request by you for seven years.
If you registered on this website, we will retain your data for as long as your account exists and thereafter as long as there are statutory retention obligations or potential legal claims are not yet time-barred.
We will retain your personal (i) data related to an order as long as it is necessary for the execution of your order; or (ii) other data which you provide us with on our side as long as it is necessary to process your inquiry/application and thereafter as long as there are statutory retention obligations or potential legal claims, where personal data is needed to raise the claim, are not yet time-barred.
- Your rights in connection with your personal data
Under applicable law, you have, among others, the rights (under the conditions set out in applicable law): (i) to check whether and what kind of personal data we hold about you and to request copies of such data, (ii) to request correction, supplementation or deletion of your personal data that is inaccurate or processed in non-compliance with applicable requirements, and (iii) to request us to restrict the processing of your personal data, (iv) in certain circumstances, to object for legitimate reasons to the processing of your personal data or to revoke consent previously granted for the processing where such revocation does not affect the lawfulness of the processing until the revocation, (v) to request data portability, (vi) to know the identities of third parties to which your personal data are transferred, and (vii) to lodge a complaint with the competent authority.
- Our contact details
Please address your requests or questions concerning the processing of your personal data to:
Strider Europe B.V.
Dr. Willem Dreesweg 2
1st Fl. South Wing
1185 VB Amstelveen
Last updated on 15 June 2020.